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The Model of the Billboard
Ahmad Mostofa Kamal
 

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Abu Naser did not realize that marrying a beautiful girl would get him into so much trouble. However, shortly after their wedding he started realizing that he and his wife had become essential to all the official-unofficial parties, social gatherings and addas, and that everything in these get-togethers revolved around his wife – Sultana Mitul. Initially, he was not bothered, but almost proud to have a beautiful girl as his wife. He quite enjoyed the increase in his importance because of her. He had been adamant to marry a beautiful girl and had a valid reason for it. Though he had always been attracted to beautiful girls since adolescence, not a single beautiful girl had ever looked at him. Why they did not take him seriously, he could never really make out! It was not as though they never got involved with anyone! They did, and most of the time with mediocre guys. He was also a mediocre person in every sense. He had seen beautiful girls interested in guys with fewer qualities than him and never could understand why no one wanted to go out with him. These thoughts had given rise to his obstinacy. He knew that the love-market and the marriage-market, in which the choice of one’s parents were supreme, were not the same. He also knew that it was hard to get a good bride: beautiful brides were very valuable in such marriage-markets and the bridegroom had to give up several preconditions in case of a gorgeous bride. He himself had to be equally valuable. Naser thought about it a lot and decided to become “a first class gazetted officer of the government” in order to become a valuable bridegroom. He steered away from all sorts of inclinations to study with ten times higher concentration. He sweated and drudged in the battle of the BCS examination and found himself to be a member of the most coveted BCS Administration Cadre.

Of course Naser did not get married immediately after his initial dream materialized. He took five years to learn the etiquette, behaviour, attire, posture, speaking style and manners of “a first class gazetted officer of the government.” As an extra plus point, he kept track of all the loopholes, alleys and lanes to flatter and get favour. He used these to get a transfer to Dhaka so that he could present himself as a desirable-fashionable-attractive-valuable bridegroom in the marriage market. In the meanwhile, his parents had already begun to look for their prospective daughter-in-law. Naser told them clearly that all he wanted was for the bride to be very beautiful. To find a perfect bride or groom in the marriage market is like winning forty lakh takas in a lottery. Naser had to compensate in other ways when he married Afroza Sultana Mitul. He had received many marriage proposals from the families of military and civil officers and big business tycoons during those five years and it made him realize that he was a very valuable bridegroom. If one considered his overall status, he should not have got this marriage proposal. He was from a very ordinary middle-class family, his father was a mid-level government officer and, moreover, honest. That is why he had aged twenty years while building a single storeyed house on the three-katha land he had inherited from his father.

Naser was his parents’ eldest child and there were three younger ones after him. This made it very difficult for his father to maintain the family. It was difficult to provide essentials, let alone luxuries. Naser thought about his own family and rejected all the high-class marriage proposals. Perhaps his rise would have been easier if he had, but he felt that such a bride would not be able to adjust with this family. He therefore stuck to his only condition: the bride had to be beautiful. Thus he came to marry the educated Mitul from a middle-class or rather lower middle-class family.
Mitul was beautiful enough to make anyone sad. Any young man seeing her was bound to become sad because he would start thinking, “This girl can never be mine.” After their marriage, Naser discovered that Mitul’s family had not struggled upwards to reach their middleclass status. Rather, the opposite had happened: they had once been aristocrats and there were a lot of reasons behind their losing that status. But they had not given up their taste, manners, and pride. Glimpse of this aristocratic background could be seen in Mitul. Though she was very beautiful, she did not like to show off like the daughters of the nouveau riche. She was sober and elegant in the way she dressed, behaved, and spoke. She wrapped the sari round herself so skilfully that no part of her back, stomach, or waist was exposed. No one could get even the slightest hint of her breasts. But her beautiful face, ever-smiling lips and behaviour emitted a sophisticated elegance that drew everyone’s attention. She elevated Naser’s status. His friends, juniors and colleagues and even some senior officers kept trying to catch Mitul’s attention shamelessly whenever they went to any event.
Naser had mixed feelings about his wife’s effect on people. He felt both proud and annoyed. With these feelings came a sense of insecurity. Of course there was no reason for this insecurity as his wife was nice – in other words, she devoted to her husband. She never took much time to let others know that she was Mrs. Naser and that she was devoted to him. But still this strange sense of insecurity shadowed Naser’s mind. No matter how innocent a flower is, how long can it preserve its purity in the crowd of so many honey bees? There was no sign of the troubling bees becoming fewer. Though they had observed their second marriage anniversary last month, the problem seemed to increase.

Friends did not even wait to be invited, but popped into the house at the oddest of times. He had not noticed such frequent visits before. There was, of course, no such problem with his old friends. His relationship with them was very close as well as clear: they did not hide anything from one another and had been like family members. One day, one of these friends, Rajib, came up with a surprising and strange offer. Rajib was a famous ad man. He had entered this world as a student and had, by this time, reached the pinnacle of success. Rajib wanted Mitul to model for his new ad.
Naser was not so conservative as to say “No” to this proposal. But he was not alone. His family could have reservations, society would not accept it – he had to think about all these things! Rajib tried to make them understand that society did not consider modelling bad. Nowadays, even professors of universities were becoming models. Modelling added dignity rather than reducing it. While saying these things, Rajib told them about the total amount of money Mitul could get from the ad. Naser was shocked to hear the amount – it was equal to his five months’ salary! One could get so much money working just for two or three days for a small ad! The situation seemed complicated to them. Naser was sure that if he refused the proposal now, he would regret it later, but they could not say “Yes” just like that!

Seeing them hesitate, Rajib reiterated his offer. “Think about it seriously, both of you. It is all right if you let me know of your decision within seven days.”

They kept thinking about the matter for the next few days. Both of them pondered the pros and cons individually; they informed their families; they discussed it together. And were finally able to come to the decision that it was good have someone in the family in this line. Lots of benefits could be achieved through this.

However, when everything was agreed, Mitul said that she would not agree without talking to Rajib about the matter in detail. Though Rajib was a bit anxious, he believed that Mitul would agree to do the advertisement in the end. Very few people can forego the pleasure of seeing their faces on the coloured screen. Moreover, advertising was the most attractive “art media” of the moment. Because their attractive presentation, ads could result in instant fame. God knew! If this ad became a hit, Mitul could become a star with only one ad. Who would give up such a golden chance to become famous? But Mitul asked him innumerable questions. He had not had to listen to so many questions from new models let alone established ones. Models today did not even want to look at the script.

First Mitul asked innocently, What is this ad about, Rajib Bhai?
Huh?
I mean to say, what is the product being advertised?
When Rajib mentioned the name of a new soft drink, Mitul objected. Then, I can’t do this.
Why not?
Ads for soft drinks are full of songs and dances. I can’t do that.
Suppose this ad does not have any song or dance?
How can that be?
I haven’t prepared the script yet, haven’t even thought about it. You tell me, how you want the ad to be.
An artistic one.
An artistic one? Isn’t an ad artistic when it has a song in it!
Yes it does. Dances can also make it artistic. But I hope you know what kind of dance I’m talking about.
Yes, I do. Very well then, the ad won’t have that much of song or dance. But tell me about one or two of your favourite ads…
Like…like…the paint ad that Chaity and Shimul modelled for . . . Berger Paints or something . . . the one where they said, The drawing room will be pink, the bed room will be blue, like the sky. Can you remember which one I am talking about?
Yes.
Like that one. No song or dance. The ad can have background music, but no direct relation between the model and the product – it has to be suggested. The total ad must be graceful and soft.

Rajib smiled. No famous model dares to give the conditions that you are giving. But it’s okay. I’ll make an artistic ad for you. First let the script be prepared, then see if you like it.

Rajib brought the script within seven days. Mitul and he had a long discussion about it. After two months’ shooting, editing etc. an exceptional ad was visible on the television screen. Within seven days of being telecast, the ad and its model became an inseparable part of all discussions in the city. No one had seen a Bangladeshi television ad of such standard, such sophistication before. No one had seen a Bangladeshi model of such beauty, glamour, and modesty before. The girl did not hold the soft drink bottle anywhere in the ad but the message was clear: the beautiful girl was attracted to the soft drink.

The next year went by swiftly. Newspapers started to write about Mitul; cultural reporters came one after another seeking her interview. Many reports on her and interviews were published. She was also on the cover of one of two entertainment quarterlies. She started to get offers of ads and television serials. However, Mitul refused all of them as Rajib had forbidden her to do any other work for at least a year. Models become cheap if they started to do too many things in the beginning.

Another surprising thing happened! Rajib received the award of “Best Ad Maker” at the annual award- giving ceremony of a popular newspaper while Mitul achieved the award of “Best Model.”

Rajib specially thanked Mitul while receiving the award. I got the idea of the ad from Mitul. He had to narrate the whole story how he discovered Mitul while replying to the audience’s questions. Mitul, however, while expressing her feelings about her award, gave all the credit to Naser – although Naser himself knew that he had nothing to do with the making of the ad.

Naser had had no role to play in this entire series of events. Though no one else realized it, Mitul felt that, for some reason or the other, a slight change had taken place in him. Meanwhile, their lives changed enormously. It had been difficult to go out with Mitul earlier as well as people would stare at her. Now they also started talking. Young boys and girls came to take her autograph while some people said, Hey! Aren’t you Mitul? and tried to strike a conversation with her. Most of these people gazed at Naser for a moment – naturally those stares were full of pity and scorn. Their eyes seemed to say What a fate! Such a beautiful girl to be married to that chubby dumbo for a husband!

Naser was well aware that he was not a dumbo at least. But how could anyone control the language of other peoples’ eyes? His identity had also started to change now. He was not a first class gazetted officer of the People’s Republic of Bangladesh anymore, he was model Mitul’s husband. But this was not the reason behind his change. The mystery lay somewhere else. On the very first day when the ad had been telecast, he had looked at model Mitul and realized that he did not know this girl. Mitul’s acting had been artistic as well as gorgeous. One needed the eyes of an artist to present the ad in that way, and he had to agree that Rajib was gifted. But he could not understand why Mitul seemed like a stranger to him.

Mitul had had to adjust her way of dressing for the sake of the adv. She had worn a sari – but not in her usual way, covering her waist and bosom with the anchal. Although her stomach and waist were not shown in the ad, she swung the anchal briefly to reveal her upper back or bare neckline above the blouse. Was that reason enough to find her a stranger? No, the ad was not objectionable or vulgar, rather Naser thought it perfect. In fact, Mitul had worn the sari tastefully. Naser had never told her how she should wear it. Her modesty had not been violated the slightest bit in the ad. Then, why did she seem a stranger? He could not understand. He looked at the television screen and at Mitul again. They were different. Even at the time of their sweet union at night, Naser thought that this wife of his and the Mitul of the television screen were not the same. He could not touch the screen’s Mitul; he was not worthy of her.

No one but Mitul noticed the change in Naser.

One day, she asked him, Tell me the truth. Don’t you like all these things?
What things?
This… modelling, reports in magazines, awards…
No, why should I not? There’s nothing to dislike!
Then, what’s wrong with you?
Why? Nothing’s wrong with me!
Don’t hide from me. Tell me the truth. What’s the matter?
How can I tell …?
Why are you hesitating? Tell me frankly.
Actually…Umm…you see, you seem to be a stranger.
Why? Have I changed so much?
No, I’m not talking about you, I mean to say that…. How can I make you understand? You seem to be a stranger on T.V.
Mitul smiled. Why?
I don’t know why. That Mitul doesn’t seem to be mine. She is beyond my reach, someone of far away.
Ooof! Nonsense! That Mitul is also your wife, got it, Mister? Your adorable, lovely wife. The camera makes everyone look different, that’s why you feel like that.
But this explanation did not work – at least, it did not satisfy her. It seemed that there was another reason, an unfathomable, mysterious one.
The problem was not solved when Rajib came up with the offer of a new advertising job. Modelling for only one ad had made Mitul reach such a height – from nowhere to the zenith of fame – that Rajib had no doubts that she would accept the offer.
But Mitul heard his offer and said, Ask him first, Rajib Bhai.
For some time Rajib remained silent, then he said, All right. You better go to the next room.
As Mitul left the room, Rajib asked, Is there any problem, my friend?
No, not at all!
Then, why did Mitul tell me to talk to you? Do you have any objection?
No, why should I?
I think something is wrong here. Either your family is not taking it well or you yourself don’t like it, right?
No, no. Nothing like that.
Then, what’s the matter? You can tell me, can’t you?
Actually, it is not worth telling.
Still, at least share it with me. You’ll feel better.
How can I say... actually...I mean... the ad she has done, whenever I see it, I feel that I don’t know the girl; she is out of my reach.
Rajib smiled. Oh, that’s it! Well, it’s the magic of make-up and camera, nothing else. If you want, I can turn you into a model and you won’t even recognize yourself.

Rajib could not understand Naser’s problem. Naser had known that he wouldn’t be able to. Mitul did not understand it herself. Why did he try to tell him about it? Only he knew how complicated the problem had become. The whole world of his imagination was filled with the image of the Mitul he saw in the advertisement. While having sex, he wanted to have that Mitul. He writhed in agony in his desire to have that seductive, hypnotic, gorgeous girl. Even the extremely seductive body of the real-life Mitul could not satisfy him; rather it became the source of his pain. Could he share all these thoughts with anyone? Of course he couldn’t.

That was why he showed a first class-gazetted-government-officer-like smartness and replied, Really! Amazing! You make me want to be a model myself. Ha ha ha...this damn government post. Anyway, talk to Mitul now.

Rajib and Mitul laughed at the whole matter when she came into the room. Though Naser felt bad about it, he joined in their laughter out of courtesy.

This time the product was a toilet soap.

Mitul was terrified. No, no Rajib Bhai, I won’t do an ad for soap.

Rajib smiled. I knew that you wouldn’t want to. May I know why?

Models in soap ads get wet with water. No, no Rajib Bhai, I can’t do all that.

Why are you making a fuss before even seeing the script? Who told you that you’ll have to get wet?

The ad was telecast in due time after the script had been read; and shooting and editing were completed. Mitul did not have to get drenched, but there was a scene where she washed her face. It was a mesmerising scene: Mitul’s wet face with dewdrops of water all over it. This ad too, like the previous one, created a sensation among audience and media
Everyone was quite ignorant about Naser’s different reaction. This Mitul was even more of a stranger to him. He could not understand how Mitul became so beautiful, so seductive, so attractive and so unfamiliar in the ad.

One aspect of television ads had escaped his attention. He discovered seven days later when big billboards around the city showed Mitul washing her face all bedewed with water. He did not notice the ad the first day. When he was leaving office, a colleague of his said, How gorgeous she is, my goodness!

This exclamation made Naser look at the billboard his colleague was staring at. It surprised him. The first thing that caught his sight was that Mitul was splashing water on her face with both her hands and her sari had moved slightly to expose a part of her stomach and her blouse. This gave a slight hint about her curving breasts. Perhaps the camera had been held from below to make the whole scene so appealing. But how could a part of Mitul’s bosom and stomach be seen when she was always careful to cover herself carefully with her anchal? Was it done intentionally or unintentionally? The television ad had not shown this. Then when had that son-of-a-bitch cameraman taken this shot? Or was it a shooting-editing-camera-makeup trick? He gaped at the picture.

His colleague said, Naser saheb, why are you looking at your own wife on the street like that? Go home and watch her! You’re damn lucky to have such a wife at home.

Naser returned to reality. Returning home, he carefully watched the television ad. Yes, he could see the same scene on the screen, but it was hard to notice it as the scene came on very briefly. It was clearly noticeable on the still photograph of the billboard.

For days, Mitul did not suspect that the new ad had brought a huge and intense transformation in Naser. And there was a reason why. She had started to enjoy the popularity gained during last year. She used to be doubtful and hesitant before. The first ad had happened suddenly, like an accident – unexpected but life changing. She really did not have any talent to make her the talk of the town. But the amount of appreciation for the second ad made her confident. Moreover, the ads had relieved her tension. Even as a teenager she had been conscious of her glamour and had grown up amidst the infatuated glances of people of different ages. She had tried heart and soul to hide her beauty from men’s lustful eyes. She had draped an invisible curtain around herself by not showing anything in the way she dressed or behaved to allure men. She used to think that all the men around her had only greed and lust in their eyes. She had never thought that a person could look at her with a chaste enchantment or liking in his eyes. But after watching the ads, she realized that one could present beauty in a modest and clever – not at the cost of her own taste. Though beauty was not a thing to exhibit, it was not a matter to keep hidden. That was why she no longer shrank back as before whenever someone looked at her. She started to think that just as someone could look at some beautiful scenery with a fascination and wonder, one could also look at a beautiful woman in the same way. Her life became easier with the change in the world of her thoughts, and she felt the presence of an unknown joy in herself.

The two of them started to draw apart from each other unknowingly because of these transformations.

Naser’s conflict drew him to a hypnotic world. Though the office hours ended much earlier, he left the office late in the evening. As soon as he stepped out of the building, he looked up at the billboard. Mitul’s picture seemed to be more gorgeous and more unfamiliar in the dazzling electric lights. He roamed about the city, watching one billboard after another. He started a one sided conversation with the bright and breezy Mitul on the billboards. These wanderings made him late coming home. He had never returned home so late, and this change of routine did not go unnoticed. But, if anyone asked him, he would say, Had some work in office and avoided the topic.

Mitul also started to suspect him in a few days. What kind of work did he have everyday?

She did not get a satisfactory answer even after asking. Rather Naser’s hypnotized eyes appeared unfamiliar to her. She could not find out why and so could not decide what she should do or if she really had something to do.

In the meantime, a miracle happened in Naser’s life. He was looking at a billboard as usual. Suddenly the electricity failed. Wherever he looked, there was no light. The streets, shops, houses were all dark. It seemed as if load-shedding had started in the whole city. But a strange glow, mellow-magical-mysterious, had immersed the whole city. Trying to find out the source of the glow, he looked up at the sky and found that countless stars were scattered in the sky like jasmine blossoms. Do stars emit such a glow? He did not know. He went close the billboard to see Mitul once again in that strange light and was astonished to see the incredible scene. The Mitul of the picture had come alive. The smile on her lips covered her entire face. Her hair was flying in the wind and she was wiping the drops of water from her face with her palm.

He heard Mitul calling him. Wait, I’m coming too.
He stopped.

Mitul came down from the billboard. You always stare at me, talk to yourself, but you never call me. Don’t you think I feel hurt? Let’s walk together today.

They started to walk. The streets were deserted, there was not a single rickshaw even. The shadows of the drunks, prostitutes and vagabonds, who keep the city awake all through the night, could not be seen. Grave silence prevailed all around as if the road had gone through an unknown forest.

It was pretty late at night. Why were the streets so empty, asked Naser, but he ignored the question. Mitul had been talking incessantly as she walked beside him. She had not talked like this in days. That was why Naser listened to her attentively.

Maybe there was really load-shedding that night, maybe the stars had really bloomed all over the sky, maybe the streets had really been deserted or maybe he had forgotten that buses and trucks rush like monsters late at night. And that was why he did not realize when someone came out of the blue to run him over on the street.



** Translated from “Bingapan O Manususher Galpa” by Sabreena Ahmed